Fact: Any beauty-lover (speaking as one myself) or brand-founder would dream to have 30-minutes in a room full of experts to pick their brain about the industry. What ingredients are the most impactful? What does the future of beauty look like? Do I need a complete overhaul of my skincare routine? (It's a totally simple question that I'm sure they'd know the answer to!) At Marie Clarie's 2025 Power Play summit presented by Clinique, that dream was a reality for those in attendance. One of the panels at the event, which was held at the beautiful St. Regis Atlanta, was for "The Business of Beauty: How Science-Driven Innovation Drives Growth and Success" and just as the name alludes to, it covered all things related to the current state of the beauty industry.
