While it ultimately became too big and expensive for consumers to afford, the traditional pay TV bundle was, at its peak, a fantastic mechanism for folks to find all the content they wanted in one easily searchable place.
In a post cord-cutting era, streaming has not so much fragmented the audience as it has atomized it. But consumers, who have more content choices than ever, still crave that bundled ease and simplicity. And their broadband providers still have a vested interest in connecting them to all the content they love, while making that content easily discoverable.
