Usually, NFL teams probably want to avoid their logos holding more of an intimidation factor than their on-field product. In fact, I’d go as far as to say that graphic design — which is not my passion, per se — should purely be an accent to whatever a team accomplishes between the sidelines.
Evidently, someone did not break this news to the Cleveland Browns or their fans.
For the past month, the Browns have held a fan vote on their new dog logo. After narrowing it down to two choices from an original selection of five uninspired options that vary from “old-timey, nuclear family era America” to “create-a-franchise” in Madden, Cleveland finally has a canine aesthetic befitting of the one NFL team that likes to connect itself to the famous Bullmastiff.
And folks, while the fan-voted new logo does look menacing, it still resembles something plucked straight out of my Madden franchise where it’s the year 2045, and I’ve gone undefeated 13 times while winning 18 Super Bowls with the prestigious Boise Logbottoms.
It’s not great, but I get it. Lean into your animal vibes or whatever.
and the winner is…
Introducing our new official dog logo!! 🐾🎉 #DawgPound pic.twitter.com/zny6NxobHy
— Cleveland Browns (@Browns) June 12, 2023
Where do I even start? I like the addition of the spiky collar — a classic “tough” dog customization menu choice. And the dark-shaded eyes make me think someone was watching The Sandlot and subsequently thought, “Hey, James Earl Jones’ jumbo dog that a bunch of grade-school children were terrified of should actually be the face of a football team!” Honestly, it’s an inspired artistic decision. Yes, I want to watch Benny Rodriguez speed past that very good boy now.
But otherwise, we’re not aiming high here, are we?
This dog logo was probably the best pick of the litter (pun absolutely intended; who are you kidding?), but it remains a perfect complement to the Browns’ mediocrity. Which on that note, I get the sense that the orange and brown dog staring into my soul and smelling my pungent fear will be a lot scarier than an organization that’s finished above. 500 three times in the 21st century.
Climb the fence and sneak past him to get your baseball back, and you’ve got another easy win in the standings. The same as it ever was.
NFL fans on Twitter roasted the Browns' new dog logo
Legends of the Hidden Kennel https://t.co/U9TIen10zV
— Mike Golic Jr (@mikegolicjr) June 12, 2023
at first you think his mouth is closed
but then you realize he is screaming perpetually https://t.co/RPdn81m3cB
— Ryan Nanni (@celebrityhottub) June 12, 2023
We beveled the #DawgPound Logo. https://t.co/Rgfswr0COY pic.twitter.com/tNktgEo4EJ
— Sickos Committee (@SickosCommittee) June 12, 2023
nah that's an AAF logo
the Birmingham Bowwows or something https://t.co/tPzlI5bZ9i
— Christian D'Andrea (@TrainIsland) June 12, 2023
Imitation is the sincerest form of flattery https://t.co/MqYVt6sDFM pic.twitter.com/2WvEbSKTD8
— Richard🇬🇾Johnson (@RJ_Writes) June 12, 2023
DARTH DAWG FOREVER https://t.co/Pt41VMPilH pic.twitter.com/dPnq2tSzoc
— Nick Karns (@karnsies817) June 12, 2023
The Browns are slowly becoming an XFL team 💀🤣 https://t.co/64SOvouIjO
— Khan Artist (@HereComesOmar) June 12, 2023
It’s giving I just relocated a team to Richmond Virginia in Madden vibes https://t.co/AuVbHNu51s
— Andrew Fellini (@AFellini75) June 12, 2023
Mike Ford Jr. is being brought up on charges for dozens of counts of voter fraud. https://t.co/3pcEQ8Lzc2
— Pete Smith (@_PeteSmith_) June 12, 2023
