The metaverse gold rush has been well underway over the past year, as brands look to incorporate their own imprint on what some deem to be the future of our day-to-day lives. Sometimes this involves the creation of a virtual world to explore and showcase products from the brand in question. Other times, this can be more expansive — like acquiring companies that produce metaverse-adjacent technology such as VR/AR hardware.
In the case of the Brooklyn Nets, a relatively new NBA franchise that relocated from New Jersey in 2012, pivoting towards the metaverse is a move to broaden how fans experience the game of basketball. Over the weekend the Nets became the first American sports franchise to get in on the action. They’ve appropriately titled their entry the “Netaverse.”
