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Fortune
Fortune
Prarthana Prakash

The British publisher behind the 'Harry Potter' series had record sales and profits last year, proving physical books and loyal fans can still make big money

a harry potter book displayed in a store (Credit: Alex Wong—Newsmakers/Getty Images)

Harry Potter is a hard act to follow. With over $25 billion made between books, movies, video games, and more, the boy wizard’s commercial franchise has far outshone and outlasted most pop-culture fads. 

For Bloomsbury, the British publisher behind the series, it’s proven a massive cash cow, helping it become one of the world’s leading players. But it’s also been 27 years since the first J.K. Rowling–authored book was released (yes, it’s that old). 

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