The Welsh Government has announced its plans to market Wales to the rest of the world during the World Cup in Qatar focusing on promoting an open, progressive nation and top business and tourism destination. In a bid to introduce the nation to new audiences and showcase the best of Wales the Welsh Government has launched a global marketing campaign targeting core international markets including the USA and Europe.
A campaign video focuses on the people of Wales as they extend a warm invitation to prospective new visitors showing off a variety of landscapes, landmarks, communities, and cultures that make Wales what it is today. Two more films are due to be released later this week.
Announcing the Welsh Government’s plans, economy minister Vaughan Gething highlighted how Wales' place at the World Cup would be used to proactively promote the nation's values including a passion for human rights, political and religious freedom, LGBTQ+ rights, inclusive education, and fair work at a time when Qatar's record on human and workers' rights is under the spotlight. As such when Wales kickstart their first World Cup campaign in 64 years against USA on Monday, November 21, First Minister Mark Drakeford will be in attendance "to support Welsh Government objectives of promoting Wales, engage in diplomacy, and, importantly, communicate Wales’ values as a nation". Mr Gething will attend Wales' final group fixture against England on November 29.
