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Fortune
Fortune
Alicia Adamczyk, Joseph Abrams

The brilliant marketing synergy of Taylor Swift's Eras Tour and her rerecorded albums

Blonde woman in sequined outfit singing onstage (Credit: Mat Hayward—TAS23/Getty Images for TAS Rights Management)

Good morning, Broadsheet readers! New bosses mean workplace stress, Aritzia's founder reportedly created a toxic work environment, and Fortune senior writer Alicia Adamczyk digs into the summer of Swift. Have a terrific Tuesday!

- The 'TSwift lift.' If there’s a record Taylor Swift hasn’t broken this summer, it likely won’t take much longer. From touring to streaming to physical music sales, Swift, 33, is utterly dominant, living through a third career peak at an age when women in entertainment can be, in her own words, “discarded in an elephant graveyard.”

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