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Guitar World
Guitar World
Entertainment
Janelle Borg

“The brief I gave the team was simple, but extraordinarily difficult: make an acoustic guitar the way that Leo would have made it”: Ex-Fender CEO Andy Mooney on the birth of the Acoustasonic – and the happy accident that made it a reality

Andy Mooney Leo Fender Finneas
A Fender American Acoustasonic Series Telecaster guitar, taken on February 14, 2019.

In 2019, Fender launched a product that revolutionized the acoustic guitar space – the American Acoustasonic Telecaster.

At the time, Fender's then-CEO Andy Mooney said, “This is the first time in Fender history an acoustic guitar will take top billing at NAMM.” The hybrid model bridged the gap between traditional electric and acoustic offerings, successfully blending analog and digital technologies to offer not only different acoustic voicings, but also unmistakable and highly versatile electric tones.

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