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Wales Online
Wales Online
National
Steven Smith

The brand names that people pronounce wrong - including Hyundai, Nike and Ikea

There are some brands that are incredibly well-known, yet are consistently mispronounced. Some of it is down to them originating in another language, some of it not.

Indeed, some brands have even taken it and run with it as part of their marketing. Car manufacturer Hyundai is doing just that in its latest advertising campaign, poking fun at the fact that many people don't pronounce its name correctly.

With this in mind, Business Name Generator (BNG) has taken a look at the search volume of 70 brand giants – with origins from 17 global nations – to reveal the names we struggle with the most and how to pronounce them correctly.

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