When Joe Brumm was working in children’s television in the UK, he identified a gap in the market in his native Australia. He wanted to create a show similar to Peppa Pig but with an undeniable Aussie flavour – a programme focusing on the benefits of play for children and parents, a short cartoon with witty, relatable scenarios.
He nailed it with Bluey, which has taken the world by storm with its adorable plot lines featuring blue heeler pup Bluey, her little sister Bingo and their parents, dad Bandit and mom Chilli.
