Jonathan Ford, the former FA of Wales chief executive, had a dream - for the famous Welsh football crest to be on the bedroom wall of every youngster from Cardiff to Caernarfon, Abergavenny to Aberystwyth, Porthcawl to Prestatyn.
Ambitious, but the emergence of Gareth Bale and those Euros certainly helped break down some barriers.
Ford's successor in the role, Noel Mooney, has even greater aspirations. He possesses an incredible wide-ranging vision for Welsh football which will put the game on a firm footing for decades to come. We're talking everything here - national team, the Red Wall, grassroots, domestic game, funding. You name it, Mooney is leaving no stone unturned.