
“Okay, next on the chopping block is J Lo,” declares TikTok user Kimberley Online to her 147,000 followers, encouraging them to block the singer on all social media platforms. It might sound like a strange internet cosplay of the French revolution, and that’s because it is.
The Blockout 2024, also referred to as the “digital guillotine” or “digitine”, is a new initiative targeting celebrities who netizens feel have not been vocal enough about the Israel-Hamas war.