There are a few major sales days each year we’re willing to open our wallets for and Black Friday is at the top of the list.
For retailers, the Black Friday and Cyber Monday weekend is as big as Boxing Day sales – and last year it was actually bigger than the post-Christmas sales, according to analysis from the Australian Bureau of Statistics.
For us avid shoppers, sales that come ahead of the festive season meaning we can save big when purchasing gifts, and of course, treat ourselves to an item or five.
While we’re all about indulging in a little retail therapy, particularly after the year we’ve had, the sheer magnitude of Black Friday can send shoppers into a buying frenzy that results in purchases we’ll probably only wear once.
Our tip for picking the steals out from the regrets? Evaluate and update your wish-lists ahead of time, so when sale day arrives you can see if what you really want made the cut.
When Is Black Friday & Cyber Monday?
Black Friday 2024 is on November 29, with deals usually rolling through the weekend into Cyber Monday on December 2. That being said, Black Friday sales seem to be starting earlier every year, so take this as your cue to start your wish-lists.
Some of the best Black Friday sales can give you up to 80% off, although it varies a lot. But to give you an idea, and help you plan ahead for the 2024 Black Friday weekend, here’s a look at our pick of Black Friday fashion, beauty and home deals from last year.
Best Black Friday Fashion Deals 2024
With more and more brands taking part in the pre-Christmas sale frenzy, you’re bound to find deals from all your favourites and more. From fashion favourites to new and exciting brands, these are the style sites to bookmark for when the Black Friday deals drop in 2024.
Best Black Friday Fashion Deals (From 2023)
From The Iconic and ASOS to Viktoria & Woods and Abrand Jeans, there were fashion deals for all styles during last year’s Black Friday weekend. Most offers ranged from 20% off to up to 80% off, so you could expect similar deals in 2024.
- Net-A-Porter: Up to 30% off
- The Iconic: Up to 40% off fashion, beauty & homewares
- SIR: Take a further 20% off
- Manning Cartell: Extra 30% off sale
- Aje: 25% off + take an extra 25% off sale
- ASOS: Up to 70% off
- ParlourX: 30% off
- FARFETCH: Up to 50% off
- Myer: Shop a range of deals across fashion and beauty
- Rebecca Vallance: 30% off select styles
- Vestirsi: Up to 50% off
- Mango: Up to 50% off
- Tuchuzy: 50% off Anine Bing
- Maison Essentiele: Up to 80% off current & archival collections from 23rd November
- Bec + Bridge: 50% off
- Henne: 20% off
- Petal & Pup: 30% off sitewide
- Viktoria & Woods: 20% off select styles
- Pfeiffer: 30% off the edit and an extra 30% off sale
- LMND: Up to 50% off select styles
- Elka Collective: 40% off
- Christopher Esber: Up to 60% off
- Acler: 20% off
- Shona Joy: Up to 70% off online warehouse sale
- Asta Resort: 20% off all collections
- Bondi Born: up to 70% off past collections
- St Agni: 30% off sitewide
- The Fable: 40% from the 16th to the 23rd of November
- Isabelle Quinn: 70% off sitewide
- Leo Lin: 20% off
- SOLAQUA: 30% off site wide
- Pfeiffer: 30% off The Edit and an extra 30% off sale
- POSSE: 60% off past season styles
- Louenhide: Up to 40% off
- With Jean: 30% off sitewide
- Meshki: 20% off sitewide
- Ksubi: 40% off
- The DOM: Extra 20% off designer
- Auguste The Label: 40% off almost everything
- David Jones: Take an extra 60% off already reduced fashion & accessories
- SHEIKE: 30% off
- RAEF The Label: 15-70% off
- Bras N Things: 50% off
- Levi’s: 30% off
- THE OUTNET: Up to 70% off
- Reliquia Collective: Up to 70% off
- Araminta James: 50% off Sitewide using code: BLACKFRIDAY50
- Nude Lucy: 30% off
- Abrand Jeans: 40% off everything + take a further 40% off sale
- Neuw Denim: Up to 30% off everything
- Rolla’s Jeans: Up to 30% off everything
- Hardtofind: 25% OFF sitewide when you spend over $100. Use code BLKFRIDAY25 at checkout
Best Black Friday Shoe Deals 2024
These Black Friday discounts from your favourite shoe brands are guaranteed to be the perfect fit, whether buying for yourself or getting in early for Christmas.
- The Athlete’s Foot: Up to 40% off
- Adidas: Up to 50% off
- Wittner: 30% off
Best Black Friday Shoe Deals (From 2023)
You could expect to get between 20% and 70% off shoes for Black Friday, based on last year’s sales with the likes of Tony Bianco, Nine West, SOL SANA and Billini.
- Therapy Shoes: 40% off sitewide
- SOL SANA: Up to 70% off
- Senso: 30% off
- Novo Shoes: 30% off full price
- Charles & Keith: Up to 50% off
- Tony Bianco: 20% off storewide
- Nine West: 30% off
- Billini: 20% off
Best Black Friday Activewear & Swimwear Deals (From 2023)
If you want an excuse to buy new swimwear or workout gear, Black Friday sales could be it. Last year, plenty of brands offered 30% or more off activewear and swimwear, with Black Friday sales offers ranging from 15% off to 80% off on some of our favourite brands.
- Aje Athletica: 30% off + an extra 30% off sale
- Gymshark: Up to 70% off
- Active Truth: 40% off
- THE ICONIC: 30-40% off activewear and sport
- DK Active: Up to 80% off
- Adidas: 40% off
- LSKD: Up to 70% off
- P.E Nation: Up to 40% off sitewide
- Lululemon: Shop Black Friday + free shipping
- Rockwear: Up to 50% off
- Lorna Jane: Up to 50% off selected styles
- JADE Swim: 50% off
- SAME Swim: 15-60% off
Best Black Friday Fitness & Wellness Deals, 2024
Black Friday is a great time of year to sign up for that Pilates studio or gym, with lots of providers offering discounted memberships or the first month (or more!) free.
- CycleBar: 75% off your first month for Black Friday, and or get 20% off 5 packs, 25% off 10 packs, 30% off 20 packs on Cyber Monday
- Stretch Lab: 15% off 5 class packs, 20% off 10 class packs, 25% off 20 class packs
- Club Pilates: 6 month unlimited membership (payment upfront) or new member offer 50% off
- Rumble Boxing: 75% off your first month for Black Friday, 20% off 5 class packs, 25% off 10 class packs, 30% off 20 class packs for Cyber Monday
- Homedics: 25% off
- Adidas: Up to 50% off
Best Black Friday Jewellery & Accessories Deals 2024
Black Friday sales could help you save around 20% to 60% on jewellery and accessories. Keep in mind that jewellery in particular can sell out fast (particularly for the more sustainable or boutique brands), so planning ahead and having a wish-list could help you get exactly what you want.
- Antler: Up to 40%
- Daniel Wellington: Up to 50%
- Eau Bags: Up to 40%
- Helen Kaminski: Free mini raffia hat keyring with any purchase of $295
- MAISON de SABRÉ: Up to 60%
- Monos: Up to 40%
- Olga Berg: 20% off
- Saint Valentine: Up to 60%
- Strapsicle: Up to 40%
Best Black Friday Jewellery & Accessories Deals (From 2023)
These discounts offered in 2023 are a good indication for what this year’s sale could look like. Get ahead of the rush by updating your wishlist so you’re ready to ‘add to cart’ when the time comes.
- Mejuri: 20% off everything
- Love Isabelle: 30% off
- YCL Jewels: 20% off
- VisionDirect: Up to 60% off
- S-kin Studio: 20% off sitewide
- Arms Of Eve: 25% off everything
- By Charlotte: 25% off
- SAINT VALENTINE: 30% off
- Agmes: 25% off almost everything
- Monica Vinader: 30% off everything
- MAISON de SABRÉ: Up to 40% off everything
Best Black Friday Beauty Deals 2024
These 2024 discounts are too good to miss, so avoid deal disappointment and get your carts up to date.
- Anastasia Beverly Hills: 30% off brow products and up to 50% selected products at Sephora.
- Brow Code: 20% off
- Edible Beauty: Up to 40%
- Ere Perez: 25% off
- Foreo: 35% off everything at Adore Beauty and 20% everything at Myer
- GHD: Up to 25%
- Goldfield & Banks: 20% off
- Hot Tools: 20% off at Adore Beauty and Oz Hair & Beauty
- IGK: 20% off at Adore Beauty and Oz Hair & Beauty
- Iles Formula: 20% off at Adore Beauty
- Kevyn Aucoin Beauty: 30% off
- La Mav: 30% off
- Merit: 20% off
- Oribe: 15% off at Adore Beauty
- R+Co: 20% off at Adore Beauty and Oz Hair & Beauty
- Recreation: Up to 40% + UNDONE sampling gifting
- Revamp: 25% off
- Sachajuan: 20% off at Adore Beauty and Oz Hair & Beauty
- Who Is Elijah: 20-40% off fragrances, plus gift with purchase, and the chance to win $10,000
- ZitSticka: 20% off
Best Black Friday Beauty Deals (From 2023)
Beauty deals for Black Friday tend to be a mix of percentage and cash savings. For example, last year Cloud Nine offered up to $300 off hair tools last year, Sephora offered up to 20% off and Mermade Hair offered a massive 80% off sitewide.
- Adore Beauty: Up to 40% off select brands
- Sephora: Up to 20% off
- Glossier: 25% off
- CurrentBody: Up to 65% off
- Cloud Nine: Up to $300 off hair tools
- ghd: 25% off
- Ikkari: 20% off
- Lovehoney: Up to 70% off
- Dyson: Save up to $250 hair care
- Priceline: Up To Half Price Off
- Epzen: 30% off
- JSHealth: 25% off
- a-beauty: 20% off sitewide
- The Collagen Co.: 30% off sitewide
- SkinCeuticals: 20% off sitewide, plus spend $200+ & Receive 15ml
- Sand&Sky: Up to 40% off
- Alpha-H: 25% off
- Charlotte Tilbury: 20% off with code ‘MAGIC20’
- Wild Secrets: Up to 75% off
- Mermade Hair: 80% off sitewide
- Frenchie: 30% off
- MAC: 20% off
- Naked Sundays: Up to 50% off
- TBH Skincare: Up to 40% off
- RAWKANVAS: 30% off
- BANGN BODY: 30% off
- KIND-LY: 30% off
- Coco&Eve: 40% off sets
Best Black Friday Homes Deals 2024
Homeware can cost more than a pretty penny at full price, depending on what you need. So if you can wait until Black Friday, you could make some significant savings when looking for your next interiors purchase.
- Adairs: 25% off full price + Linen Lovers double discount
- Bespoke Letterpress: 25% off
- Circa: 25% off, excluding Alchemy Collection
- Double Rugs: Spend + Save from 15%
- Glasshouse Fragrances: 20% off outlet
- Hexclad: Up to 43% off
- Our Place: Up to 43% off
- Pillow Talk: 30% off full price, plus extra 25% off clearance
Best Black Friday Homes Deals (From 2023)
If these 2023 deals are anything to go by, then there are some big discounts on the way.
- The Good Guys: Save across TVs, appliances, beauty and more
- Hommey: 25% off storewide
- Our Place: 45% off
- Double Rugs: Spend $750 get 15% off, Spend $1,250 get 20% off, Spend $2,000 get 25% off
- Lifely: 25% off
- Bed Bath N’ Table: 20% to 70% off storewide
- Antler: Up to 50% off site-wide
- Fazeek: 40% off
- KitchenAid: Save on the brand’s best-selling appliances
- IN BED: 40% off
- Mocka: 20% off
- FREEDOM: Up to 50% off
- Adairs: Save 25% off
- Peppermint Grove: 20% off
- Moss St Fragrances: 30% off
- No.22 Homewares: Save up to 75% off in their online warehouse sale
- Antler: 50% off
What We Bought From The Black Friday & Cyber Monday Sales
Dyson Airwrap, was on sale for $549 – now $849 at Dyson and $848 at Adore Beauty
Keshi Pearl Hoop Earrings, were on sale for $210 – now $330 at Monica Vinader
Prada Sunglasses, were on sale for $436 – now $624 at The Iconic
Pleated Trench Coat, $455 at Aje Athletica. The brand’s Black Friday sale in 2023 was 30% off sitewide* + a further 30% off sale.
How Do Black Friday & Cyber Monday Sales Compare To Boxing Day Sales?
Despite being a relatively new sales period in Australia, having originated from the United States, Black Friday and Cyber Monday are quickly overtaking Boxing Day as the biggest sale period of the year.
According to the Australian Bureau of Statistics, the Black Friday sales weekend in 2023 was actually bigger than Boxing Day, with people spending more overall in November than they did in December.
“This shift in spending from December to November reflects the growing popularity of Black Friday sales and the impact of cost-of-living pressures, with consumers seeking out bargains and taking advantage of discounts in November,” ABS head of retail statistics Ben Dorber said in a media statement in January 2024.
So with most of the country’s spending falling before Christmas, our favourite brands and retailers make the most of the sale day to offer their biggest discounts during Black Friday and Cyber Monday. For us, that means we can get a head-start on Christmas shopping, or treat ourselves!
Want More Black Friday & Cyber Monday Sales?
Find our detailed sales wraps below:
- Black Friday & Cyber Monday Handbag Sales, HERE
- Black Friday & Cyber Monday Activewear Sales, HERE
- Black Friday & Cyber Monday Designer Sales, HERE
- Black Friday & Cyber Monday Sex Toy Sales, HERE
Looking to save money on fashion & beauty products? Check out our coupon codes for The Iconic , Oz Hair and Beauty and more.
This article originally appeared on Marie Claire Australia and is republished here with permission.