Have you felt disgust when taking a walk along the riverside or plunging into the sea to escape the summer heat, only to spy a used wet wipe floating along the surface? Or shock at finding out that animals have died choking on plastic products or that the seafood we eat may be contaminated with microfibres?
These pollutants are common in our waterways because of the mismanagement of sewage and inappropriate disposal that flush hygiene products and microfibres into rivers and oceans. In the UK alone, more than 11 billion wet wipes are thrown away annually. Wet wipe litter was found on 72% of UK beaches in 2023.