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The Economic Times
The Economic Times
Business

The biggest payday from a concert may lie in the ₹899 spent beyond each ₹100 ticket

BookMyShow Economy

For concert-goers, the ticket may be only the beginning of what they spend on a live event. BookMyShow’s OOO: Offline. Outdoors. Out Loud. India’s Live Culture 2025–2026 report estimates that every ₹100 spent on a ticket for Post Malone’s concert in Guwahati generated another ₹899 in spending on travel, accommodation, food and local businesses.

The concert’s estimated economic impact was ₹43 crore, highlighting how a major live music event can bring spending beyond the venue and into the surrounding economy.

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