Logo design is more than a visual identifier; it’s the cornerstone of a brand’s identity. But for much of the 2010s and early 2020s, it largely felt trapped in a cul-de-sac of lifeless sans-serif minimalism.
However, as we predicted in our 2024 logo trends piece, that's all started to change. Over the last 12 months, we've seen graphic designers start to push boundaries once more; blending tradition with modernity to craft logos that connect on a deeper level.
