
In 2024, women’s football has become a global phenomenon. Interest in the game grows year-on-year both in the UK and on a global basis. The last FIFA Women’s World Cup in 2023 was the most attended in history, with a prize pool of $110million.
Women’s football in short is now big business. The sport has come an incredible way from being a mainly amateur pursuit at the turn of the millennium. But it hasn’t been plain sailing.