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Sports Illustrated
Sports Illustrated
Sport
Bryan Fischer

The Big Ten’s Biggest Problem Isn’t Money

When the Big Ten championship game kicks off next month, commissioner Tony Petitti will have been in charge of his league for 936 days.

In that time frame, he has brought in the few attractive remnants of the old Pac-12 at a cut rate to expand the conference to 18 members, polished off a handful of issues brought about by the Big Ten’s latest media rights deals and been present on the field for back-to-back football national titles courtesy of the conference’s biggest brands. 

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