Get all your news in one place.
100's of premium titles.
One app.
Start reading
TechRadar
TechRadar
Lance Ulanoff

The big Siri Apple Intelligence delay proves that maybe we really don't know Apple at all

Apple CEO Tim Cook delivers remarks before the start of an Apple event at Apple headquarters on September 09, 2024 in Cupertino, California. Apple held an event to showcase the new iPhone 16, Airpods and Apple Watch models. (Photo by Justin Sullivan/Getty Images).

Most quotes about disappointment focus on the bright side: "Disappointment is a detour on the road to success," said Zig Ziglar. Maybe he's right but when the disappointment leads to an immutable fact or harsh realization, there may be no coming back from it. The Siri Intelligence delay and subsequent fallout is that kind of disappointment and became a wake-up call of sorts as everyone is reassessing their Apple point of view.

I'm sure by now many of you have read the various analyses and excoriations of Apple's failure to deliver on its Apple Intelligence and Siri promises. My favorite, by far, is Daring Fireball's epic "Something Is Rotten in the State of Cupertino" exploration of what went wrong and how "Apple pitched a story that wasn't true."

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.