For the longest time, the chants of 'The yoof is on fiya' have likely been heard all too often around Builth Wells' clubhouse or their home pitch, the Groe.
Last Saturday though, the home of Welsh rugby bore witness to that mantra becoming a reality, as Builth's Youth team ran riot in Cardiff with a 44-17 win over Bridgend Athletic. With it, the Bulls, bleach-blonde hair and all, crowned themselves as the country's best youth side.
"The youth is on fire?" said coach Chris Offa as he reminisced on the young Bulls' WRU National Youth Cup final triumph at the Principality Stadium. "That's right, isn't it. It's a legacy to live on forever."