From linen separates for summer to a plaid co-ord for winter, when it comes to the best pyjama brands, there’s never been more choice. Good-quality sleepwear is among the best investments you can make, whether a comfort blanket after a long day in the office, your essential WFH wardrobe (no judgment here) or all-day lounging hero.
Be it a chic set you could easily wear to dinner (think Sleeper and Olivia Von Halle’s satin separates) or striped boxer-style shorts to pair with T-shirts, pyjamas are more fashionable than ever.
Piglet and Tekla specialise in traditional striped and check designs, while labels like With Nothing Underneath design shirts and shorts you could easily repurpose for the office. On the high street, M&S, Next and John Lewis are failsafe shops for affordable and high-quality styles, while The White Company sells sets that feel a real treat.
Elsewhere, Chelsea Peers and Desmond & Dempsey have become synonymous with the kind of sleepwear that’s perfect for gifting, while Damson Madder, Lounge and Stripe & Stare have found favour with the Gen Z crowd.
Whether you’re looking for pure practicality, affordability or a little bit of luxury, I’ve rounded up the best pyjama brands to have on your radar, from high street staples to investment labels. Lounging has never looked so good.
How we tested
I love luxury labels like Sleeper and Olivia Von Halle for pyjama sets that you can get your cost-per-wear with outside your home too, but some of my most-worn pyjama sets hail from more affordable labels like Damson Madder, M&S and Chelsea Peers. Over the years, I’ve lounged in dozens of pyjama sets, so you can rest assured my suggestions for the best pyjama brands come thoroughly tried-and-tested. The winder IndyBest team has also reviewed the best men’s pyjama sets, as well as the best kids’ pyjamas for a cosy night sleep.
High street pyjama brands
Asos
Your one-stop-shop for all fashion finds, Asos sells an eclectic range of sleepwear – from satin sets to shirts and shorts. As well as affordable essentials from Asos’s own in-house range Design, you can shop pieces from the likes of Topshop, Gilly Hicks, & Other Stories, New Look and Chelsea Peers. Among the (literally) hundreds of styles available, you’re sure to find a gem.
Asos textured pyjama trouser with lace waistband trim in pink check
Buy now £24, Asos.com
Buy now £16, Asos.com
New Look
Known for its budget takes on trends, New Looks pyjama offering is just as affordable. From £29.99 for a full set to £22 for shorts and a tank, the numerous styles available come in fun prints, simple colour block designs and in tall, maternity and petite sizes.
New Look black revere collar short sleeve top and shorts pyjama set
Buy now £22.99, Newlook.com
New Look White jersey lemon spot print pyjama set
Buy now £22.97, Newlook.com
Mango
High street favourite Mango has infused its fashion ethos into its pyjama offering with luxe-looking designs at purse-friendly prices aplenty. Available as separates and as sets, shop everything from pyjama jackets and knitted co-ords to contrast piping shirts and matching trousers.
Mango pyjamas with piping detail
Buy now £55.99, Mango.com
Mango embroidered finish pyjama top
Buy now £45.99, Mango.com
Marks & Spencer
You likely owned a pair of M&S pyjamas as a kid – and the stalwart’s adult offering is just as covetable. Pleasingly affordable and with hundreds of styles available (including under-£25 co-ords), you’re spoiled for choice. Whether you’re after satin or jersey designs, head to the stalwart for reliable essentials.
M&S soft touch printed revere pyjama set
Buy now £20, Marksandspencer.com
M&S poplin button pyjama bottoms
Buy now £16, Marksandspencer.com
River Island
Affordable favourite River Island has an excellent range of pyjamas available, from bold animal print sets to classic striped shirts and bottoms. Starting from just £22, the store’s perfect for refreshing your sleepwear collection on a budget and many of the styles also come in plus and maternity sizes.
River Island pink gingham PJ set
Buy now £39, Riverisland.com
River Island horse print PJ set
Buy now £36, Riverisland.com
Matalan
A budget destination for all your nightwear needs, Matalan’s sleepwear is not to be sniffed at. Starting from just £8.50 for pyjama bottoms, expect everything from printed nightwares, matching camis and shorts to £11 jersey sets.
Matalan broderie pyjama set
Buy now £25, Matalan.co.uk
Matalan pink lobster button up short shirt
Buy now £20, Matalan.co.uk
Uniqlo
Uniqlo’s sleepwear is infused with the same no-nonsense minimalism as its fashion lines. From striped, long-sleeve sets and classic plaid shirts with matching bottoms to camis, flannel trousers and satin short-sleeved sets, head here for elevated staples at stellar prices.
Uniqlo airism pyjamas
Buy now £34, Uniqlo.com
Uniqlo satin pyjamas
Buy now £34.9, Uniqlo.com
John Lewis & Partners
Not only can you find affordable and stylish pyjama sets from John Lewis’s in-house Anyday range, but the stalwart also sells the likes of Chelsea Peers, The Nibs and Bluebella. From playful animal print sets to traditional plaid sets, there’s almost too much choice.
John Lewis cotton gingham pyjama set
Buy now £39, Johnlewis.com
John Lewis herringbone pyjama set
Buy now £44.2, Johnlewis.com
Boux Avenue
Whether you’re after a comfort-first co-ord or a sexier set, Boux Avenue has you covered on all fronts. From satin styles and lingerie pieces to plaid and stripe designs, the shop’s sleepwear collection is fairly priced and eclectic.
Boux Avenue heart floral ribbed long pyjama set
Buy now £38, Bouxavenue.com
Boux Avenue striped cotton short pyjama
Buy now £42, Bouxavenue.com
Gap
Synonymous with off-duty style, Gap’s sleepwear is second to none. Affordable and well-crafted, expect cosy knit pieces, checked bottoms, ruffled shorts and short-sleeved shirts. Catering for every taste, the designs come in myriad finishes and colours.
Gap blue stripe ruffle pyjama set
Buy now £24.99, Gap.co.uk
Gap pintuck pyjama set
Buy now £25, Gap.co.uk
Next
Selling women’s, men’s and children’s pyjama sets, Next is one of the best destinations on the high street to kit out the entire family. With its styles starting from just £14, the retailer combines affordable prices with playful and traditional designs.
Next floral pink pyjamas
Buy now £16, Next.co.uk
Nest chocolate brown stripe pyjamas
Buy now £32, Next.co.uk
Mid-range pyjama brands
Stripe & Stare
Aside from its supremely comfortable underwear, Stripe & Stare is much-loved for its range of pyjamas that cater for every taste. From striped sets to cami and short co-ords, knitted pieces and long jersey designs, head here for premium basics.
Stripe & Stare yellow striped pyjama shirt
Buy now £70, Stripeandstare.com
Stripe & Stare soft brushed woven pyjama bottoms
Buy now £65, Stripeandstare.com
Chelsea Peers
Much-loved for its printed sets (particularly its annual Christmas styles), Chelsea Peers is one of the best pyjama brands for gifting year-round. Founded in 2012, the brand has grown into a B Corp-certified company using sustainable practices and fabrics. With everything from jersey long-sleeved, cotton short sets, nightgowns, dressing gowns and a maternity styles available, there’s something for everyone.
Chelsea Peers watermelon print pyjama set
Buy now £58, Chelseapeers.com
Chelsea Peers checkerboard leopard print set
Buy now £55, Chelseapeers.com
TBCo
A buzzy name in the sleepwear world, you’ll likely recognise TBCo’s scallop-trim sets, Peter Pan collar detailing and wide striped designs from Instagram. Sustainability is at the brand’s core, from responsibly sourced fabrics to a fair production line. Collaborations with the likes of Glassette are a match made in pyjama heaven.
TBCo olive cropped pyjamas
Buy now £109.01, Tbco.com
TBCo cropped cotton and linen pyjamas
Buy now £99.01, Tbco.com
Damson Madder
The Instagram-viral label Damson Madder recently ventured into nightwear. Inspired by vintage prints and silhouettes, the long-sleeve sets boast a laidback, oversized fit while the short sets comprise of a playful camis and broderie shorts. Whether helping you feel put together at bedtime or keeping you cosy while working from home (the designs are easily passable on Zoom), its sets are well worth the investment.
Damson Madder polka dot set
Buy now £85, Damsonmadder.com
Damson Madder florrie PJ set
Buy now £85.01, Damsonmadder.com
Their Nibs
Founded more than two decades ago, Their Nibs is a fashion-insider favourite thanks to its stylish sleepwear in classic prints (think gingham, stripes and floral). Its unique styles are the kind that can easily be worn in the real world. This this frilled celestial set (£36.40, Theirnibs.com) is case in point.
Their Nibs natural sea life pyjamas
Buy now £40, Theirnibs.com
Their Nibs spicy recipe pyjama set
Buy now £44, Theirnibs.com
Luxury pyjama brands
Skims
Synonymous with luxe loungewear, Kim Kardashian’s label Skims is proving sleepwear is anything but boring. Whether it’s the soft robes and viral lounge dresses or more classic poplin shirts and lace camis, the range has you covered for everything from napping to pilates.
Skims lace and cami boy short set
Buy now £52, Skims.com
Skims onesie
Buy now £94, Skims.com
Liberty
Pyjamas from Liberty are instantly recognisable, thanks to the detailed artisanal prints and luxurious silk fabrications. From robes and short cami sets to long-sleeve shirts and trousers, the iconic British retailer’s sleepwear line combines decadent designs with exuberant prices – think £425 for a set. There’s no denying the quality of the silk pyjamas, which feel featherlight to wear, soft against skin and don’t crease.
Liberty Bridgerton silk pyjama set
Buy now £425, Libertylondon.com
Liberty silk satin cami set
Buy now £295, Libertylondon.com
The White Company
If you’re treating yourself, The White Company’s pyjama offering oozes luxury – think waffle sets, brushed cotton and silk pieces. Priced between £30 for a separate and £198 for a silk, piped set, there’s sleepwear for both ends of the budget.
The White Company
Buy now £85, Thewhitecompany.com
The White Company stripe shortie set
Buy now £80, Thewhitecompany.com
Sleeper
Luxury sleepwear label Sleeper needs little introduction. Its feather-adorned party pyjamas are an influencer-favourite while its recent branching out into coats is pitch perfect. But back to the pyjamas – from wafty satin sets to linen gingham designs, its sleepwear is a statement that’s worth the investment.
Sleeper party pyjama set with feathers
Buy now £432, The-sleeper.com
Sleeper gingham party pyjama set
Buy now £316.01, The-sleeper.com
Piglet
As well as producing those gingham bedding sets you’ve likely seen all over Instagram, Piglet designs sleepwear that makes bedtime a decadent affair. The crisp linen sets come in gingham prints that match the brand’s bedding or block colours with contrast piping.
Piglet sandstone striped pyjama set
Buy now £125, Pigletinbed.com
Piglet pink and rose gingham pyjama set
Buy now £89, Pigletinbed.com
Desmond & Dempsey
Desmond & Dempsey’s boldly printed pyjama sets are instantly recognisable. From those jaguar motifs to parrot prints and floral designs, the label’s sleepwear is go-big-or-go-home. Beautifully made and available in a variety of silhouettes – from shirts to shorts and night dresses – there’s something for everyone.
Desmond & Dempsey long pyjama set
Buy now £95, Desmondanddempsey.com
Desmond & Dempsey short pyjama set
Buy now £135, Desmondanddempsey.com
Dora Larsen
A go-to for luxurious lingerie, Dora Larsen’s pyjama offering is just as dopamine-heavy and sensual. Its cami sets, night slips and shirts come in vibrant finishes (think lilac, lime and teal) with ruffles and lace adding the final flourish.
Dora Larsen Eleanor shirt and trouser set
Buy now £120, Doralarsen.com
Dora Larsen Mafalda short pyjama set
Buy now £90, Doralarsen.com
Tekla
Sleepwear label Tekla counts Harry Styles and Alexa Chung among its fans – and its bathrobes are now a certified status symbol. Its pyjama selection is infused with the same Danish minimalist, whether it’s a striped poplin set or a plaid flannel design. Cosy and practical yet aesthetically driven, it’s no wonder that the fashion pack are obsessed.
Tekla striped pyjamas
Buy now £345, Teklafabrics.com
Tekla santeen set
Buy now £295, Teklafabrics.com
Rixo
Rixo designs pyjamas good enough to leave the house in (would we expect anything less from the go-to dress label?). From polka dot co-ords to lace cami sets, the brand’s sleepwear offering has the same vintage-inspired feel as its fashion lines. Yes, they’re an investment – but you’ll get your cost per wear.
Rixo x Stripe & Stare leopard print pyjamas
Buy now £95, Stripeandstare.com
Why you can trust IndyBest reviews
As senior shopping writer at The Independent, I specialise in fashion, reviewing everything from mid-range designer bags to ballet flats, summer frocks and wedding guest dresses. I’ve also reviewed the best pyjama sets, so I know the brands to turn to for comfortable fabrics and designs, which is particularly important for sleepwear.
Looking for more loungewear inspiration? We’ve rounded up the best women’s dressing gowns
