As the world faced a second global war, among the politics and propaganda, the 1930s saw significant change in the way people communicated through design – particularly as the written word became increasingly important for governments to speak to the public. Alongside, there was an increase in advertising, the rise of modernism and the continued influence of Bauhaus.
It remained an era of contrasting styles in typography in many ways – decorative versus functional, modern versus traditional, technological innovation versus artistic expression. And it was an era when several of today’s most popular typefaces were first published.
