Tourist boards play a vital role in inspiring travellers to visit their destination, whether they’re telling you about the hottest new festivals and bars, or working with celebrities, writers and influencers to spread the word. In order to stand out and represent their country, city or region, they need an eye-catching logo: something that fits the destination and feels modern. It then gets plastered over all kinds of promotional materials, from pens and memory sticks to t-shirts and posters.
Sometimes, they firmly fit the trends of their launch period, perhaps having a distinct ‘iconic 80s logos’ feel, but other times they remain relevant for decades to come – see New York or Rotterdam for proof.
