Back in the early days of pensions, it was difficult for any of us to become motivated to invest into a product you reaped the benefits from 45 years later.
The best time to be investing into a pension, is of course as early as possible given the compounding growth effect. At age 20 however, the general need is a deposit for a house and a few drinks.
For that 20 year old, the return at age 65 is 77.9% on each pound invested. The first year of anyone’s pension contribution will have the longest time to run and grow. The first year’s premium returns 215% as it has the longest to grow.