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The Guardian - UK
The Guardian - UK
Sport
Scott Murray

The Best: the Fifa football awards that also sound like a ready meal

Cristiano Ronaldo and his special turtleneck sweater  receive a a gong.
Cristiano Ronaldo and his special turtleneck sweater receive a gong. Photograph: Harold Cunningham/Fifa/Getty Images

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The wonderful world of football hadn’t held a big pointless awards ceremony for 49 days. That’s seven long weeks since the stilted vacuity of the Ballon d’Or, and the best part of two months without any of us having to go along with the patently absurd premise that Lionel Messi and Cristiano Ronaldo are the same players they were in 2011. The sweet gaslight-free relief couldn’t last, though, and last night Fifa staged their The Best awards, the most prestigious of all the football awards that also sound like a premium ready meal. Can you taste the difference?

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