He didn’t quite say, ”Is it still raining? I hadn't noticed,” but Rishi Sunak’s determination to give his general election announcement without an umbrella made the prime minister an instant meme.
Social media did what it does best as a rain-sodden Mr Sunak was forced to raise his voice above the D:Ream song Things Can Only Get Better, which protester Steve Bray blasted out of a boombox.