
You don’t buy a console for the hardware, no matter how much the manufacturers try to convince you that theirs is the best. You buy one for the games, and some of the best are the ones that are exclusive to that platform.
Exclusive titles are often made by developers with a close relationship with the platform holder, they may have exclusive information on how to best program and optimise their games for its specific architecture, or may even be owned by the hardware manufacturer itself. They’re designed to show off the capabilities of the console, to really make it sing, and to push owners of rival systems into envy-based shopping trips.