Personal branding has undergone a radical rebranding. The way we showcase ourselves in the workplace and jobs market has been transformed by the tools at our disposal and societal shifts, such as the melding of work and life. Twenty-five years ago, you had a CV and, if you wanted a new job, you updated it and sent it to prospective employers. Your reputation may have enhanced your prospects but, when it came to job hunting, your qualifications and CV were pretty much the only showcase you had.
With the internet everything changed – and then changed again with social media and smartphones. Suddenly, you were visible to millions of people on a device they carried around in their pockets. Those same tools gave you the ability to step up from CVs to slickly presented websites and slide decks. And social media gave everyone a platform to build and manage their own personal brand in real time.
Today, we’re looking at another major change as ever more sophisticated tools enable anyone to create near-professional visual and video content on their smartphones. Meanwhile, platforms and social channels continue to proliferate and technologies such as artificial intelligence hold out once-unimaginable possibilities.
