The world of horology is abuzz this spring. From 1-7 April Geneva will become the epicenter of watchmaking as 60 Maisons exhibit their latest launches at the fourth edition of Watches and Wonders. 2025 marks a significant milestone with the inclusion of brands such as Louis Moinet, Chopard, Rudis Sylva and Bvlgari.
Watchmakers are now aiming to regrow the market amid the long-term effects of the post-pandemic cost of living crisis and downturn in the Chinese market. In 2024, Swiss watch industry exports recorded a 2.8% decrease compared to the year prior. By setting industry trends and creating space for watch enthusiasts and professionals alike—the event seeks to showcase craftsmanship, new innovation and capture the essence of time.
