Last week, Fanatics and an ownership group led by Jay-Z announced that they had reached a deal to acquire Mitchell & Ness. What interested us most in the acquisition aren’t any of the business implications, but the narrative loop in Jay-Z’s involvement because of his love for throwback jerseys back in the his Blueprint days.
Hip-hop absolutely loved oversized jerseys during the era. The closer they hung toward the ground, the closer to drip nirvana. We can do without those proportions returning again, even as big pants are once again having a moment, but we wouldn’t be mad at a full-fledged throwback resurgence with more appropriate sizing.
