Not so long ago, hair tools were all about heat, with the general consensus being ‘the hotter the better’. Now, in a world where scalp health and damage-free strands are paramount, the industry has moved away from clamping and scorching strands into submission. Instead, more of us are reaching for devices that use fast, focused airflow to shape hair with a lower risk of breakage. I’d argue that the Dyson airwrap – first launched in 2018 – set the tone for that change.
Its appeal is easy to understand: one tool that dries, curls, smooths and boosts volume, all without relying on extreme temperatures. The downside, of course, is the price, hovering around the £500 mark for the newest model.
