The International Olympic Committee recently asked us to design its first ever brand book. They asked for a ‘marker in the sand to ensure that the true essence of the Olympic brand is articulated accurately to all those who love and use it.’
It was one of those projects that when you set out as a designer you hope you get to do one day. And as it unfolded it made me think about how I approach my craft – specifically the influence of Mod culture on my work.
