
It's officially Earth Day and as attention turns to awareness about our environment, it's the perfect time to support ethical fashion and beauty companies that are doing their bit to benefit the Earth along with our wardrobes and our skin. While there's a slew of fashion brands making sustainable strides, we're also giving flowers to the changemakers in beauty who are just as committed to the environment as well as our skin. Clean beauty is not the latest beauty fad, it's a movement, and in an industry filled with imposters claiming to be "all-natural", we salute the brands and celebs like Rihanna (Millie Bobby Brown, Miranda Kerr, Hailey Bieber, and many others) for crafting clean, cruelty and toxic-free cosmetics. Not that clean is only about skincare, there's even a new TikTok-approved trend that endorses cult-favorite green makeup brands.