Argentine entrepreneur Daniel Cocchia (49) is no stranger to thriving amid crises. In 2001 he succesfully launched his first gastronomic venture in Buenos Aires in the middle of one of the most significant economic downturns in the South American country's history. Not only he settled his debts but also began his flagship venture: craft burger restaurant La Birra Bar.
The brand gained attention for its disruptive approach at the time, which was delivering a higher quality product rather than churning out as many burgers as possible. The key to its success undoubtedly lies in its signature bread, also referred to as "pan de nube" (cloud bread, in English) or, as its followers fondly call it, "la almohada inteligente" (the smart pillow) due to its ability to sink and re-inflate.
