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Inverse
Inverse
Entertainment
Alex Welch

The Best Brand Movies of 2023, Ranked

Blackberry AIR Barbie Ben Affleck Mattel Michael Jordan Will Ferrell Hollywood Dungeons Dragons Hasbro
— Lais Borges/Inverse

It’s been a weird year for the entertainment industry. On the one hand, films like Barbie, Oppenheimer, and even The Super Mario Bros. Movie have reignited certain analysts’ and critics’ faith in the strength of the American theatrical market. On the other hand, 2023 saw Hollywood grow increasingly dependent on what we can only call “brand movies.”

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