Some say the 1990s was the height of advertising. With people tuned into the same TV shows on more channels than ever, commercialism rife and the internet in its infancy, brands had multiple platforms to launch adverts like never before. The influence of TV, music, football and culture stars were booming – lending advertisers a rich pool of references and talent to pull from to drive their message home.
Brand identity leaned into iconic soundtracks, famous faces, legendary taglines, emotive imagery, and became a staple of pop culture. Here we share the weird, witty and downright iconic adverts designers, directors and industry experts hold up as the pinnacle of advertising from the 1990s. Groundbreaking, memorable and with lasting effects, here's our list of the best (in no particular order).
