
It was a decade that saw cuts, strikes, Thatcherism, Reaganomics, Chernobyl, the AIDS epidemic and the fall of the Berlin Wall. Beyond the austerity, the possibility of prosperity in cities came in its wake. And, with this, the birth of the 'yuppie'.
In this new greed-is-good era a multitude of TV channels, across terrestrial and cable, gave companies the chance to advertise globally to a new generation hooked on MTV, big hair, neon and PCs, who were driving consumerist culture.