Elon Musk is that rarest of things, a benign sociopath, and therefore a person of considerable value to the world. He has just made a mistake that could ruin his long-term plan, for his purchase of Twitter is almost bound to end in tears. The sharks are always circling the very rich and highly geared, and I find myself worrying about him.
Mr Musk sort of realised that buying Twitter was a mistake after his initial enthusiasm died down, for a $44 billion (1.67 trillion baht) punt on an unprofitable social media platform is a risky move even for the world's richest man. But by then he was legally committed, and after thrashing on the hook for a bit he decided to accept his fate and try to make it work for him.
He now styles himself "Chief Twit", which suggests a certain ruefulness about the project he has lumbered himself with, but he is pressing on regardless. He has already fired the three Twitter senior execs, Parag Agrawal, Ned Segal and Vijaya Gadde, who were most responsible for suckering him into the deal.(They walked away with $100 million.)