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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Christian D'Andrea

The Bengals unveiled a white helmet and it’s (chef’s kiss)

The Cincinnati Bengals are the latest team to take advantage of the NFL’s relaxed rules that allow teams to wear multiple helmets in a single season. It’s a move fans have been waiting for for years.

The team unveiled a 32-second teaser advertisement on social media to announce its alternate helmets will match the white-on-white uniforms that began life as the team’s Color Rush kits before being phased in as the team’s primary away getup. Cincinnati’s calling it the “White Bengal,” which isn’t especially creative but gets the point across while simultaneously sounding like a Zoolander look, so it works.

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