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Creative Bloq
Creative Bloq
Technology
Georgia Coggan

The Beckham's brand implosion was written in the ’90s

David and victoria beckham.

If you hadn't heard, Brooklyn Beckham has blown apart the tightly controlled Beckham brand with a series of Instagram stories that lift the lid on his unhappiness with his parents and the family machine. He says their “controlling” behaviour has made him deeply anxious throughout his life, claims they’ve tried to interfere in his marriage, and has even brought up his mother's behaviour at his wedding to Nicola Peltz.

Victoria and David Beckham have been building their brand since they became a couple in the ’90s, and few celebrity families have achieved anything like their level of global success (up there with the most iconic brands for fame). But it’s back in the '90s, before Brooklyn was even born, that this implosion was foreshadowed. In many ways, it was inevitable.

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