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Euronews
Euronews
Sam Metz

The beauty industry loves argan oil but Morocco’s trees are under pressure from drought and demand

Argan oil runs through your fingers like liquid gold, hydrating, luscious, and restorative. Prized worldwide as a miracle cosmetic, it’s more than that in Morocco. It’s a lifeline for rural women and a byproduct of a forest slowly buckling under the weight of growing demand.

To make it, women crouch over stone mills and grind down kernels. One kilogram, roughly two days of work, earns them around €2.60, enough for a modest foothold in an economy where opportunities are scarce. It also links them to generations past.

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