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Axios
Axios
Politics

The battle over "woke" companies is coming to your pocket

Consumers Research Dylan Mulvaney Leonard Leo AnheuserBusch Will Hild

A conservative group is offering a new service that texts “Woke Alerts” straight to the phones of grocery shoppers who want to know which brands are accused of taking political positions that are offensive to the right.

Why it matters: The plan marks an escalation by deep-pocketed conservatives to hit corporations where it hurts — their bottom line.

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