In trying to find ways to reduce shopping bills, consumers are now looking more towards supermarket own brands, but does it always pay to go for the ‘cheaper’ alternative?
While food prices can vary wildly, even for the simplest items, what about something like kitchen rolls? How do the prices – and quality – compare?
The Express took a look at two branded rolls – Plenty and Regina Blitz – and put them up against Aldi, Morrison, Sainsbury’s and Tesco. For the comparison test, cordial was poured onto a plate, before counting how many kitchen roll sheets it took to wipe up and how each brand fared.
