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MarketBeat
MarketBeat
Chris Markoch

The Bank of Mom and Dad Is Booming—3 Stocks to Watch

Even before artificial intelligence raised many young adults' concerns about future work opportunities, the struggle to live independently was real. A recent study from Northwestern Mutual found that 42% of Americans over 18 still rely on their parents for financial support.

Inflation, housing costs, and job-market uncertainty are keeping more households reliant on family support, with one in five Americans believing they’ll never become financially independent. This isn’t just an issue for Gen-Z. Even adults in the Gen-X demographic are finding it hard to make it without Mom and Dad.

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