Supermarkets spend millions of dollars optimizing their floor plans. They design the layout to manipulate your senses and empty your wallet. Most stores place the bright, fresh produce section right at the front doors. They want you to fill your cart with expensive, highly perishable items before you even think about your budget. To combat this psychological trap, a new movement is gaining traction among frugal consumers. They are completely reversing their path through the aisles. The backwards shopping trend is disrupting the traditional grocery run, and shoppers say it lowers their bills significantly.
