Dive into the cesspit of social media, and people have seemingly made their minds up.
Labelled shameless "queue-jumpers," Holly Willoughby and Phillip Schofield have endured a disgusting barrage of abuse for days on end. But the backlash is unwarranted, unfair and just plain wrong.
Given the emotionally-charged national mood, it's unsurprising that the picture of the duo in Westminster Hall sparked an immediate reaction.
Not least as, in rather unfortunate timing, David Beckham had patiently queued for 12 hours after joining the queue at 2am.
But context is everything, and unfortunately in the wild west of Twitter, such a concept is practically non-existent.
When This Morning explained the pair were actually there in a "professional capacity as part of the world's media,"that should have been the end of the matter.
But by then, the false narrative had taken on a life of its own as social media pumped out their alleged "queue-jumping" far and wide.
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With breath-taking snobbery, some entitled, right-wing commentators even suggested that Holly and Phil were not entitled to media accreditation given their Daytime TV credentials.
Effectively they aren't "proper journalists".
What utter hogwash.
For the last twenty years, Phillip ... and then later with Holly joining him ... have interviewed a succession of Prime Ministers from Boris Johnson to Theresa May, to David Cameron.
But they are equally adept at turning their hand to a light-hearted chat with a reality TV star, or unpicking a complex consumer story.
Yesterday they were further vindicated by airing the footage they collated from Westminster - proving they were very much working.
Will that be enough to appease the pitchfork-wielding Internet mob? Your guess is as good as mine.
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