Savannah Guthrie’s big return to Today was memorable, perhaps culminating in a much-needed boost when Guthrie and Hoda Kotb reunited on the air. It had been a troubling few months for the early morning host after she left the show to deal with her mother Nancy’s disappearance. NBC reportedly thought her return would mark a ratings boost for the show and be a “massive moment” returning the daytime show to its glory days. What’s happened instead is that Today and Good Morning America are still duking it out for eyeballs, and the whole thing has my rapt attention.
If you haven’t been paying attention, it’s been a ratings rat race for both series over the past few months. NBC will push ahead, then ABC will make a push toward that No.1 slot, and this jockeying has been going on for some time. In fact, it’s really ABC that’s made a lot of headway throughout the 2026 TV season, with the Robin Roberts, Michael Strahan and George Stephanopoulos series making major moves.
