In its announcement of the proposed merger with Southern Cross Media, Seven West described the deal as “consistent with Seven West’s stated strategic position of being in support of media consolidation in Australia”.
There’s no arguing with that. In most regional media markets across Western Australia, three existing media groups will be reduced to two. At least, that’s how it looks before the plan is put through the regulatory hoops.
If approved, the merger will be the latest tightening of Australia’s already highly concentrated media landscape.
