The Australian has launched a new youth title. But who exactly is it for? And why?

‘The existence of the Oz raises some big and obvious questions … Why launch a youth media site in 2022, years after the industry’s heyday?’ Photograph: The Oz

On Wednesday morning, the Australian newspaper made good on its longstanding threat to launch a dedicated youth media title. The Oz went live, along with accounts on Instagram, TikTok, and, for some reason, LinkedIn, bringing with it large helpings of derision from the predicted corners.

Hello my youths, it's me, Gregory Shart-Bonnett, deputy culture war editor at the Oz, The Australian's new youth outlet. What's crackalackin? Do you think department stores should do more to make Christian customers feel welcome? Drop some "fire" in the comments box if you agree

— bong vivant (@MildCuthbert) February 20, 2022