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MarketBeat
MarketBeat
Business
Sam Quirke

The Art of the Walk-Away: Netflix Wins by Losing the WBD Deal

Sometimes the smartest strategic move is restraint rather than expansion. That lesson played out clearly last week when Netflix Inc (NASDAQ: NFLX) confirmed it would not raise its bid for Warner Bros. Discovery Inc (NASDAQ: WBD) after the latter’s board determined a sweetened takeover proposal from Paramount Skydance Corp (NASDAQ: PSKY) was superior.

Netflix shares finished the week above $96, marking a gain of close to 30% from the multi-year low hit just days earlier.

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